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October 6, 2008
Centrian Life Insurance Scores Again With New England Patriots Linebacker Tedy Bruschi
Company signs Bruschi for Two More Years as Spokesperson
West Hartford, CT – Centrian Life Insurance today announced that the company has signed a two-year extension of its endorsement agreement with New England Patriots Linebacker Tedy Bruschi, which began in September 2007.
Under the agreement, Bruschi will be the voice and face of Centrian's new radio, print, billboard, and Internet advertising campaign, entitled "Unbeatable Coverage." In the campaign, Bruschi will discuss Centrian's unbeatable combination of low rates and an A+ financial stability rating from A.M. Best, and will emphasize Centrian's "winning streak" of being a low-cost leader in protecting families' futures. Bruschi will spread the word via radio commercials on highly-rated area stations. "Unbeatable" billboards, Internet ads, and print ads will also run throughout the next several months. Similarly-themed television commercials featuring Bruschi and his family will continue to air as well.
"If there is one thing in life I am more passionate about than football, it is family," said Bruschi. "Given what I've been through, I realize how critical life insurance is in protecting a family from the unexpected. I am proud to continue as the company's spokesperson."
"Tedy Bruschi has been a wonderful partner and spokesperson for Centrian over the past year, and we are thrilled to be continuing our relationship with him for another two years," said Centrian President and CEO Robert K. Sheridan. "Tedy has been a no-nonsense player his entire career and the New England Patriots are one of the most beloved and celebrated football teams in history, and we are honored and excited to have them on the Centrian team."
About Centrian Life Insurance
Centrian Life Insurance is a registered trade name and Connecticut d/b/a of the Savings Bank Life Insurance Company of Massachusetts, Woburn, MA. For more information on Centrian Life Insurance, please visit www.centrian.com or call 1-877-GET-TERM.
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