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September 7, 2007
Centrian Life Insurance
Scores a Touchdown with the New England Patriots and Tedy Bruschi
Company Signs Tedy Bruschi as Spokesperson
West Hartford, CT – Centrian Life Insurance today announced that the company has signed an endorsement agreement with New England Patriots Linebacker Tedy Bruschi. In addition, Centrian has entered a marketing partnership with the New England Patriots.
Under the agreement with Bruschi, the New England Patriots linebacker will be the voice and face of Centrian's new radio, print, billboard, and Internet advertising campaign. The campaign features no-nonsense talk from Bruschi on the importance of life insurance to protect families, referencing the stroke he suffered in 2005.
Commenting on the new partnership, Centrian President and CEO Robert K. Sheridan said, "This is a major marketing and advertising initiative for Centrian, and I can't think of a better player or team to partner with. Tedy Bruschi has been a no-nonsense player his entire career and the New England Patriots are one of the most beloved and celebrated football teams in history, and we are honored and excited to have them on the Centrian team."
About Centrian Life Insurance
Centrian Life Insurance is a registered trade name and Connecticut d/b/a of the Savings Bank Life Insurance Company of Massachusetts, Woburn, MA. For more information on Centrian Life Insurance, please visit www.centrian.com or call 1-877-GET-TERM.
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